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Batra, Rajeev (1999). Marketing Issues in Transitional Economies. Springer. p.35. ISBN 9780792384984. Princessa’ consists of a multi-layered wafer filled with an array of creams. While it offers three ‘core’ flavours – milk chocolate, hazelnut, and coconut – what truly sets this brand apart is its novel offerings, ranging anywhere from “brownie” and “salty caramel” to “strawberry smoothie”. Cordeiro, Anjali (2011-06-28). "Kraft to Sell Poland Wedel Business to Lotte Group". The Wall Street Journal . Retrieved 2011-12-06. Prawdziwa wedlowska historia a "Receptura". Wątki historyczne poruszane w serialu" (in Polish) . Retrieved 14 December 2022.
Traditionally, these sweet treats are made from flour, honey, and a blend of spices including pepper, cinnamon, cloves, nutmeg, anise, cardamom, coriander, and more. The proportions of these ingredients are often a closely guarded secret of every baker. The exact origin of pressing sesame seeds into bars is somewhat of a mystery, but ‘Sezamki’ has been around for decades. Unitop, based in Łódź, is Europe’s largest ‘Sezamki’ manufacturer and exports them worldwide. You may have come across them as ‘Sesame snaps’ or ‘Sesame thins’. Once sufficiently dense, the mass is cut into small pieces and individually wrapped. Some companies still perform this task by hand, as it is said to help preserve the candy’s soft and chewy texture. Jan Wedel modernised the logistics department and cars with the inscription ”E.Wedel” and acharacteristic bar of chocolate appeared at the streets of Warsaw. The process of making ‘Krówki’ fudge is relatively simple, yet requires significant experience. First, fresh whole milk is poured into a boiler, followed by the addition of sweet syrup and butter, which are then boiled together.
Malaga’ treats were first introduced in the late 1960s. They’re relatively large chocolate-covered pralines with a creamy filling enriched with raisins. Their name was inspired by the fortified dessert wine from the Spanish region of, you guessed it – Málaga. The interior of these sweets is soft, aromatic, and imbued with a subtle hint of alcohol. Although their flavour profile is similar to ‘Raczki’, the difference in colour is striking. Today, ‘Ptasie Mleczko’ can be enjoyed in a variety of flavours: from classic vanilla to lemon, caramel, cream and many more. Krówki’, which means ‘tiny cows’ in Polish, are a beloved confectionery widely recognized across the world.
E. Wedel’s exclusive creation, the ‘Mieszanka Wedlowska’ or ‘Wedel’s assortment,’ is a collection of chocolate-coated pralines with a variety of fillings, each wrapped individually. Kraft sells Polish Cadbury business to Lotte Group". Forbes.com . Retrieved 2010-06-28. [ dead link] Pierniczki’ come in a variety of shapes and sizes, and can be filled or coated, with varying textures from soft and clay-like to dry and crunchy. Every sweet-tooth has their own preference. E. Wedel factory first made ‘Delicje’ in 1976 under a British license when oranges were scarce in communist Poland. To this day, many Poles mistakenly believe that ‘Delicje’ is a Polish invention.Tłuszcz kakaowy, zwany inaczej masłem kakaowym, to jeden znajbardziej cenionych tłuszczów roślinnych. Jest potrzebny do nadania czekoladzie odpowiedniej konsystencji. Polish confectioner finalises leading brand acquisition". Confectionery News. 19 July 2005 . Retrieved 16 July 2020. Wedel is Poland’s oldest chocolate brand and one of the oldest Polish brands still in existence. For over 150 years it has been associated with genuine and original chocolate. The experience of more than one and a half century won the brand wide recognition, both in Poland and abroad.
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