ARLU Blood Orange Rum

Product Information

Their meticulous approach to this sweet spirit means each bottle takes six months and thirty-five recipes to complete! She says: “Consumers are particularly attracted to spiced rum because of its versatility and it being an accessible part of the category. The sector has seen an incredible amount of growth and this will continue. Distilled from sugar cane molasses fermented for five days using a mixture of red wine and rum yeast, the resulting liquid is then double-pot distilled to create a flavoursome white rum with rich tropical flavours and hints of dark berries. The point is, there’s an incredible amount of innovation and as long as it’s done well and to the best standard that services the category, there’s room for all.”

With its unique focus on low-alcohol meads, Bemuse has reinvented the style to produce an enjoyably fresh drink and, also, create a pioneering drinks category. A light, social, low-alcohol and low-calorie drink, the Bemuse mead range can be enjoyed all year round, on their own or as an accompaniment to food.” ​ ​He says: “We saw lots of love from traditional rum drinkers and new consumers coming into the category.” Fruit Fusions 9.0% appeals to Echo Fall’s core demographic of younger wine shoppers, whilst the 5.5% variation has performed well with consumers tapping into the growing trend around moderation. Alderman’s Drinks-owned Arlu Rum has launched its first ready-to-drink (RTD) rums in the UK, with three flavours available in its new range.

Consumers also want to support local brands, so to maximise sales, retailers should work regionally and champion fast-growing brands. In fact, many already do.At our year end (as of Jan 2021) Didsbury Gin’s revenue growth is up by 170% vs last year with profits significantly increasing and this can be attributed to significant e-commerce growth. Independent gin brand Portobello Road Gin is diversifying beyond juniper for the first time with a new portfolio of vodka made from English-distilled potato spirit. Yoi, which means ‘good’ in Japanese, crafts its tart beverages in small batches from organic ingredients including almonds, coconut, and pumpkin seeds.